The creators of a Salvation Army campaign used online phenomenon ‘The Dress’ because of its overwhelming popularity. It all started when a woman was trying to find out the colour of this dress and had posted an image of it on Tumblr. Instead of receiving a few replies, this dress was being reposted everywhere through social media sites such as Twitter and Facebook. People from all around the world, even celebrities, were talking about ‘The Dress,’ asking whether the dress is black and blue or white and gold. Altogether this dress received 11m retweets. The designers of this dress claimed that the dress was in fact black and blue.
The Salvation Army has produced an image to raise awareness of domestic violence using ‘The Dress’. The image portrays a young woman covered in bruises and cuts wearing a white and gold version of the dress. The caption says “Why is it so hard to see black and blue?” Under the caption it reads: “The only illusion is if you think it was her choice. One in six women are victims of abuse. Stop abuse against women.” Celebrities such as Kim Kardashian-West have drawn attention to the campaign using social media.
by Dhyana and Maya
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