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Park High School

Park High School

Media Studies

 Welcome to the Media Studies Department

"The media intervene; they provide us with selective versions of the world, rather than direct access to it" - David Buckingham

Head of Department:

Mrs Galdin O’Shea

e-mail: H.O'Shea@parkhighstanmore.org.uk

Members of the Department:

Mrs Galdin O’Shea

Mrs Steinhof

Mr James

Media Studies aims to develop students into CRITICAL consumers and ANALYTICAL appraisers of media texts, and to equip them with knowledge about Institutions and Audiences with focus on some of the biggest industries in our Western world. Media Studies also aims to develop students into INFORMED PRODUCERS of media texts. 

Key Stage 4

Year 9
 

The year 9 course prepare students by focusing on key knowledge and skills, theoretical and practical, they will need to successfully complete their GCSE Media Studies.

Autumn Spring Summer

Introduction to key concepts of media studies?

  • Media language

  • Media audience

  • Media representations

  • Media industries

What are the ways in which the media re-present groups of people & the world, and construct versions of reality?

What assumptions do media organisations make about their target audience(s) in order to market to them?

Component 1 Section A preparation

Focus on advertising / marketing

What are the conventions of music videos/ music video promotion?

How do music videos use language to construct representations of social groups?

How do music videos help create star texts?

Component 2 Section B 

Focus on music industry

How can I use digital technology to produce media products? 

 

Focus on TV industry

How do representations reflect the social, historical and cultural contexts in which they were produced?

What assumptions do media organisations make about their target audience(s) in order to market to them?

Component 1 Section A

 Focus on advertising over time (specific brand)

Why are serial television dramas so successful, and in particular crime drama?

Component 2 preparation

Focus on TV industry

 
KS4 Assessment:

All students who follow this course will be given home learning weekly.  If home-learning is not completed students must expect an immediate sanction and subsequent monitoring.

Wider reading is always useful either from the websites offered, the text book or as directed by their classroom teacher.

In the Summer Term, each student will sit a formal, internal exam which will consist of all elements taught throughout the course.  Appropriate preparation in the form of revision should be taken seriously with sufficient planning and organisation to ensure each student fulfils their potential.

Year 10 

Autumn Spring Summer

What are the ways in which the media re-present groups of people & the world, and construct versions of reality?

What assumptions do media organisations make about their target audience(s) in order to market to them?

Component One Section A: Analysis of media language, representation and media contexts 

Set products: Print advertisements

Component One Section B: Analysis of media industries in relation to film 

Set products: Spectre, 12 (2015)

Component One Section A: Analysis of media language and representation (gender & ethnicity)

Set products: Magazine front covers:

GQ 

Pride

How do representations reflect the social, historical and cultural contexts in which they were produced?

What are the challenges for media regulation presented by 'new' digital technologies?

Component One Section A: Analysis of media language and representation (gender & ethnicity)

Set products: Newspaper front pages

-The Guardian 

-The Sun 

Component One Section B:  Analysis of audience and industry in relation to newspapers Set products: The Sun

Component 3 (Non-examined assessment = coursework)

Students respond to a brief set by Eduqas.

Students undertake some research and planning, constructing representation in relation to their intended audience. They then complete the production work.

 

Component 2 section A: TV Crime Drama

Revision generic conventions

Analysis of full-length episode of

Analysis of key sequences

Analysis of representations

Exploration of relevant contexts in relation to full-length product

Industry issues in relation to full-length episode

Audience issues in relation to full-length episode

Introduction to second product (historical text): The Sweeney Comparison of media language and representations, linked to contexts, audience and industry

 

 
KS4 Assessment:

All students who follow this course will be given home learning weekly.  In order to support students with their on-going learning, there will be frequent quizzes and short tests in lessons; students should also self-quiz regularly as home-learning to avoid the pitfalls of ‘cramming’ at the end of the course.

Wider reading is always useful either from the websites offered, the text book or as directed by their classroom teacher.

In the Summer Term, each student will sit an internal exam which will consist of all elements taught throughout the course.  Appropriate preparation in the form of revision should be taken seriously with sufficient planning and organisation to ensure each student fulfils their potential.

30% of the final grade will be awarded for the students’ Non-Examined Assessment (NEA, or coursework) and this will be completed in Summer 2 (year 10).

Year 11
 

Autumn Spring Summer

Component One Section B: Analysis audience and industry and media contexts

Set products: Video games Pokémon Go (2016)

Focus on gaming industry (industry and audience

Component 1 section B: radio industry (BBC, PSB)

target audience, global audience, responses, fandom

Exam focus: radio question

Revision and exam preparation

Component two Section B: Music industry

Analysis audience and industry, media contexts and online media

Analysis of set music videos (contemporary and historical)

Focus on gender and ethnicity representation

Analysis of online, social and participatory; Industry and audience

Exam focus: music industry and audience

Revision Component 1 section A

Advertising

Bond franchise

Newspapers

Revision Component 1 section B

Exam practice

 

 
KS4 Assessment:

All students who follow this course will be given home learning weekly.  In order to support students with their on-going learning, there will be frequent quizzes and short tests in lessons; students should also self-quiz regularly as home-learning to avoid the pitfalls of ‘cramming’ at the end of the course.

Wider reading is always useful either from the websites offered, the text book or as directed by their classroom teacher.

This is a linear course with terminal examination. An internal year 10 exam will be sat in the Summer term and a practice exam will be sat at the end of Term 1 in year 11.

In the Summer Term, each student will sit an internal exam which will consist of all elements taught throughout the course.  Appropriate preparation in the form of revision should be taken seriously with sufficient planning and organisation to ensure each student fulfils their potential.

Percentage of Coursework: 30%

Percentage Exam marks: 70%

Examination Board :

Eduqas

Course Specification:

Eduqas 603/1115/0 GCSE Media Studies

Qualification obtained:

GCSE Media Studies

Useful Websites:

http://eduqas.co.uk/qualifications/media-studies/gcse/

http://www.bbc.co.uk/education/subjects/ztnygk7

http://parksgcsemedia.blogspot.co.uk

The Media Insider YouTube Channel: https://www.youtube.com/channel/UCGXfqzVEZr0XaZLWG3_HniA/playlists?disable_polymer=1

Useful Reading Material:

 WJEC / Eduqas GCSE Media Studies textbook - by Hayley Sheard

Address Park High School, Thistlecroft Gardens, Stanmore, Middlesex HA7 1PL

Headteacher Mr Emlyn Lumley

Phone 0208 952 2803

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