In October 2015 a model called Gosha Rbchinsky walked down the runaway at a fashion show in a T-shirt with the DHL company logo. This was strange, but then these kinds of outfits have changed to street wear. The outfits that have logos on them were perfect because they are good for label ideas of utility, recycling and industry. The Vetements co-founder Demna Gvasalia was quoted as saying, “I’m driven by making clothes both wearable and financially accessible - fashion that has a place in the real world.”
This year three companies - Pear Shaped, Palace and Opening Ceremony - made logoed t-shirts. They have put them in their ‘Spring Season 2016’ collection. The Palace spring collection have used a similar logo to PayPal’s and they have called it ‘Pally Pay’. Pear Shaped’s new collection is called Factory Settings and features a T- shirt with an old Nokia 3310 and the second collection involves Kodak.
Even though this is good advertising for Nokia, Pay Pal and Kodak, people might question why they let this false advertising take place. We are sure that Nokia don’t want to be reminded of their old phones as they know it isn’t a great phone to be used today.
Kodak is seen as a firm that sells rolls of film and things that are to do with other types of photography. Pay Pal are a company that operates an online payment system. All of these companies wouldn’t mind the advertisement that these fashion items give so they would probably allow the people that make the items of clothing to carry on doing what they are doing as in the end they would be getting more customers and making some more money. The companies whose logos have been used have not commented about this.
By: Sanga and Rithika
Park High School, Thistlecroft Gardens, Stanmore, Middlesex HA7 1PL
Mr Emlyn Lumley
0208 952 2803