Business & Enterprise
Welcome to the Business & Enterprise Department
“Desire is the key to motivation, but it's the determination and commitment to an unrelenting pursuit of your goal - a commitment to excellence - that will enable you to attain the success you seek." - Mario Andretti
Head of Department:
Miss Cinar
e-mail: ycinar1.310@parkhighstanmore.org.uk
GCSE Business
Over the course of two years’ students, explore the world of small businesses through the lens of an entrepreneur. How and why do business ideas come about? What makes a successful business? Students learn how to develop an idea, spot an opportunity and turn it into a successful business. Students will understand how to make a business effective, manage money and see how the world around us affects small businesses and all the people involved.
Then students move on to investigating business growth. How does a business develop beyond the start-up phase? Students learn about key business concepts and issues and decisions you need to make when growing a business and working in a global business. You’ll learn about meeting customer needs, making marketing, operational, financial and human resourcing decisions and explore how the wider world impacts the business as it grows.
Year 10
| Autumn | Spring | Summer |
|---|---|---|
|
|
Exam Skills
Practice Questions |
KS4 Assessment:
All students who follow this course will be given home learning weekly. Wider reading is always useful either from the websites offered, the text book or as directed by their classroom teacher.
In the Summer Term, each student will sit a formal, internal exam which will consist of all elements taught throughout the course. Appropriate preparation in the form of revision should be taken seriously with sufficient planning and organisation to ensure each student fulfils their potential.
Year 11
| Autumn | Spring | Summer |
|---|---|---|
|
Exam Skills:
Practice Questions |
Exam Skills:
Practice Questions |
KS4 Assessment:
All students who follow this course will be given home learning weekly. Wider reading is always useful from the websites offered, the revision guides as directed by their classroom teacher.
In the Autumn Term each student will sit a formal internal exam, which will be based on what they have studied to date. In the Summer Term, each student will sit a formal, external exam which will consist of all elements taught throughout the course. Appropriate preparation in the form of revision should be taken seriously with sufficient planning and organisation to ensure each student fulfils their potential.
The qualification will be assessed in two equally weighted exam papers. There is no coursework.
Paper 1 - Theme 1: Investigating small business
Written exam: 90 minutes, 90 marks
50% of the total GCSE
Multiple choice, calculation, short-answer and extended-writing questions. There are three sections in the paper. Each section is ramped, starting with multiple choice questions, moving to short answer questions and ending with extended writing. Sections B and C are based on real life, relevant business contexts and examples.
Paper 2 - Theme 2: Building a business
Written exam: 90 minutes, 90 marks
50% of the total GCSE
Multiple choice, calculation, short-answer and extended-writing questions. There are three sections in the paper. Each section is ramped, starting with multiple choice questions, moving to short answer questions and ending with extended writing. Sections B and C are based on real life, relevant business contexts and examples.
Examination Board:
Course Specification:
1BSO GCSE (9-1) Business
Qualification obtained:
GCSE Business
Useful Websites:
www.bbc.co.uk/schools/bitesize
Useful Reading Material:
Edexcel GCSE (9-1) Business
Cambridge National in Enterprise and Marketing
Over the course of two years, Cambridge National in Enterprise and Marketing looks at developing applied knowledge and practical skills. Students will develop essential knowledge and understanding of enterprise and marketing concepts, will understand the main activities that will need to happen to support a start-up business, and what the key factors are to consider when starting up a business. They will develop the skills to design a business proposal to meet a specific business challenge and develop skills in preparation to present a final pitch for an enterprise idea.
Deadlines will be given to students to submit their work onto Microsoft Teams.
Year 11
| Autumn | Spring | Summer |
|---|---|---|
Topics include:
|
Topics include:
|
|
Unit R064 – Enterprise and marketing concepts: in this unit, students will understand the main activities that will need to happen to support a start-up business and what the key factors are to consider when starting up a business. Understand how and why customer segmentation is used and how to target a customer market. They will also develop an understanding of how to attract and retain customers, the techniques to use when developing products and how to investigate what makes a product viable.
Unit R066 – Market and pitch a business proposal: in this unit, students will prepare and pitch the business proposal developed in unit R065, Students will develop brand identity and research how best to promote their product. Students will then plan, practise, and deliver their pitch. They will review their performance and their business proposal. They will develop their analysis and self-evaluative skills as well as those relating to self-presentation.
KS4 Assessment:
All students who follow this course will be given home learning weekly. Wider reading is always useful either from the websites offered, the textbook or as directed by their classroom teacher.
All students must complete the core units. The qualification is graded at Pass, Merit and Distinction. This is a 120 guided-learning-hour qualification. 50% of the qualification is externally assessed, 50% of the qualification is internally assessed where students are required to complete a series of assignments.
Unit R064: Enterprise and Marketing concepts
1-hour 30min written exam 80 marks (120 UMS)
- Part A – comprising of 16 multiple choice questions
- Part B – comprising of short answer questions and extended response questions
Unit R066: Market and Pitch a business proposal
Centre- assessed task 60 marks (60 UMS)
Assignment consists of developing a brand identity and promotional plan for their product proposal, developed in Unit R065. They will be able to pitch their product proposal to an external audience after completing a practice pitch, and complete a review of both their pitching skills and product proposal, using their learning from this qualification, self- assessment and feedback generated.
Examination Board :
Course Specification:
Specification code: J819 Enterprise and Marketing Level 1/2 Certificate
Qualification obtained:
Cambridge National Level 1 / 2 Enterprise and Marketing
Useful Websites:
www.bbc.co.uk/schools/bitesize
http://qualifications.pearson.com/
https://www.ocr.org.uk/qualifications/cambridge-nationals/enterprise-and-marketing
Useful Reading Material:
Cambridge National Level 1/2 Enterprise and Marketing Student Textbook
Author: Tess Bayley, Leanna Oliver
ISBN: 9781510456761
Publisher: Hodder Education
Additional information:
Useful Websites
|
|
|
|---|