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Park High School

Park High School

 Welcome to the Business & Enterprise Department

“Desire is the key to motivation, but it's the determination and commitment to an unrelenting pursuit of your goal - a commitment to excellence - that will enable you to attain the success you seek." - Mario Andretti

Head of Department:

Mrs Sethi

e-mail: m.sethi@parkhighstanmore.org.uk

Members of the Department:

Mrs Sethi

Miss Y Cinar

 

Key Stage 3 

Year 9 

Over the year students will experience a taste of what Business has to offer.  The course has been developed in a way to allow students to experience what both GCSE Business and the vocational Cambridge National courses.  Throughout the year students will learn to develop and explore new ideas and looking at invention, innovation, and the importance of planning.  They will have the opportunity to experience two different methods of delivery for the two courses on offer allowing them to make an informed decision for their KS4 options. 

Autumn Spring Summer

Business Organisations and Business Plans

  • Sole Traders and Partnerships
  • Companies
  • Franchises
  • Social Enterprises
  • Business Planning

Entrepreneurship

  • Thinking creatively
  • Invention and Innovation
  • Taking a calculated risk

Market Research & Project

  • Market research techniques
  • Project based assessment

KS4 Assessment:

Home learning will be set weekly and may include research, reading or build on classroom delivery.

Students will be assessed using a range of assessment tools some of which are more GCSE based and others that based on the vocational course.  Some of these include quizzes, presentations, project-based assessment.

 

Key Stage 4

 

GCSE Business

Over the course of three years’ students, explore the world of small businesses through the lens of an entrepreneur. How and why do business ideas come about? What makes a successful business? Students learn how to develop an idea, spot an opportunity and turn it into a successful business. Students will understand how to make a business effective, manage money and see how the world around us affects small businesses and all the people involved.

Then students move on to investigating business growth. How does a business develop beyond the start-up phase? Students learn about key business concepts and issues and decisions you need to make when growing a business and working in a global business. You’ll learn about meeting customer needs, making marketing, operational, financial and human resourcing decisions and explore how the wider world impacts the business as it grows.

Year 10  

Autumn Spring Summer
  • Course Introduction
  • Enterprise and Entrepreneurship
  • Spotting a Business Opportunity
  • Putting a business idea into practice
  • Making the Business effective
  • Understanding external influences
  • Understanding external influences (cont.…)
  • Growing Businesses

Exam Skills

  • Student guide to perfecting exams

Practice Questions

KS4 Assessment:

All students who follow this course will be given home learning weekly.  Wider reading is always useful either from the websites offered, the text book or as directed by their classroom teacher.

In the Summer Term, each student will sit a formal, internal exam which will consist of all elements taught throughout the course.  Appropriate preparation in the form of revision should be taken seriously with sufficient planning and organisation to ensure each student fulfils their potential.

Year 11 

Autumn Spring Summer
  • Making marketing decisions
  • Making operational decisions
  • Making financial decisions
  • Making HR decisions

Exam Skills:

  • Be the examiner
  • Paragraph excellence

Practice Questions

  • Theme 1 preparation and revision
  • Theme 2 preparation and revision

Exam Skills:

  • Student guide to perfecting exams

Practice Questions

KS4 Assessment:

All students who follow this course will be given home learning weekly.  Wider reading is always useful from the websites offered, the revision guides as directed by their classroom teacher.

In the Autumn Term each student will sit a formal internal exam, which will be based on what they have studied to date.  In the Summer Term, each student will sit a formal, external exam which will consist of all elements taught throughout the course.  Appropriate preparation in the form of revision should be taken seriously with sufficient planning and organisation to ensure each student fulfils their potential.

The qualification will be assessed in two equally weighted exam papers.  There is no coursework.

Paper 1 - Theme 1: Investigating small business

Written exam: 90 minutes, 90 marks

50% of the total GCSE

Multiple choice, calculation, short-answer and extended-writing questions. There are three sections in the paper. Each section is ramped, starting with multiple choice questions, moving to short answer questions and ending with extended writing. Sections B and C are based on real life, relevant business contexts and examples.

Paper 2 - Theme 2: Building a business

Written exam: 90 minutes, 90 marks

50% of the total GCSE

Multiple choice, calculation, short-answer and extended-writing questions. There are three sections in the paper. Each section is ramped, starting with multiple choice questions, moving to short answer questions and ending with extended writing. Sections B and C are based on real life, relevant business contexts and examples.

Examination Board :

Edexcel

Course Specification:

1BSO GCSE (9-1) Business

Qualification obtained:

GCSE Business

Useful Websites:

www.edexcel.org.uk                              

www.bbc.co.uk/schools/bitesize

http://www.businessed.co.uk/      

Useful Reading Material:

Edexcel GCSE (9-1) Business

 

Cambridge National in Enterprise and Marketing

Over the course of three years, Cambridge National in Enterprise and Marketing looks at developing applied knowledge and practical skills. Students will develop essential knowledge and understanding of enterprise and marketing concepts, will understand the main activities that will need to happen to support a start-up business, and what the key factors are to consider when starting up a business. They will develop the skills to design a business proposal to meet a specific business challenge and develop skills in preparation to present a final pitch for an enterprise idea.

Deadlines

Deadlines will be given to students to submit their work onto Microsoft Teams.

Units:

Unit R064 – Enterprise and marketing concepts

Unit R065 – Design a business proposal

Unit R066 – Market and pitch a business proposal

Year 10 

Autumn Spring Summer
  • Unit R065 – Design a business proposal

  • Unit R065 – Design a business proposal
  • Unit R064 – Enterprise and marketing concepts

Unit R064 – Enterprise and marketing concepts: in this unit, students will understand the main activities that will need to happen to support a start-up business and what the key factors are to consider when starting up a business. Understand how and why customer segmentation is used and how to target a customer market. They will also develop an understanding of how to attract and retain customers, the techniques to use when developing products and how to investigate what makes a product viable.

Unit R065 – Design a business proposal: in this unit, students will develop skills and knowledge to design a product proposal to meet a business challenge scenario. Students will be able to identify a customer profile, develop market research tools and complete research for their product.  Students will use their outcomes from research to design ideas, gain feedback from peers and complete financial calculations to determine whether their proposal is viable.

KS4 Assessment:

All students who follow this course will be given home learning weekly.  Wider reading is always useful either from the websites offered, the textbook or as directed by their classroom teacher. Students will be internally assessed with various set assignments

All students must complete the core units. The qualification is graded at Pass, Merit and Distinction. This is a 120 guided-learning-hour qualification. 50% of the qualification is externally assessed, 50% of the qualification is internally assessed where students are required to complete a series of assignments.

Unit R064: Enterprise and Marketing concepts

1-hour 30min written exam 80 marks (120 UMS)

  • Part A – comprising of 16 multiple choice questions
  • Part B – comprising of short answer questions and extended response questions

Unit R065: Design a business proposal

OCR-set assignment 60 marks (60 UMS)

Assignment consists of designing a product proposal to meet a business challenge scenario. Students will conduct market research, generate product design ideas, work collaboratively to evaluate the designs then complete financial calculations to determine if their proposal is viable.

Examination Board :

OCR

Course Specification:

Specification code: J819 Enterprise and Marketing Level 1/2 Certificate

Qualification obtained:

Cambridge National Level 1 / 2 Enterprise and Marketing

Useful Reading Material:

Cambridge National Level 1/2 Enterprise and Marketing Student Textbook

Author: Tess Bayley, Leanna Oliver

ISBN: 9781510456761

Publisher: Hodder Education

Year 11 

Autumn Spring Summer
  • Unit R064 – Enterprise and marketing concepts

  • Unit R064 January Exam
  • Unit R066 – Market and pitch a business proposal
  • Unit R066 – Market and pitch a business proposal

Unit R064 – Enterprise and marketing concepts: in this unit, students will understand the main activities that will need to happen to support a start-up business and what the key factors are to consider when starting up a business. Understand how and why customer segmentation is used and how to target a customer market. They will also develop an understanding of how to attract and retain customers, the techniques to use when developing products and how to investigate what makes a product viable.

Unit R066 – Market and pitch a business proposal: in this unit, students will prepare and pitch the business proposal developed in unit R065, Students will develop brand identity and research how best to promote their product. Students will then plan, practise, and deliver their pitch. They will review their performance and their business proposal. They will develop their analysis and self-evaluative skills as well as those relating to self-presentation.

KS4 Assessment:

All students who follow this course will be given home learning weekly.  Wider reading is always useful either from the websites offered, the textbook or as directed by their classroom teacher.

All students must complete the core units. The qualification is graded at Pass, Merit and Distinction. This is a 120 guided-learning-hour qualification. 50% of the qualification is externally assessed, 50% of the qualification is internally assessed where students are required to complete a series of assignments.

Unit R064: Enterprise and Marketing concepts

1-hour 30min written exam 80 marks (120 UMS)

  • Part A – comprising of 16 multiple choice questions
  • Part B – comprising of short answer questions and extended response questions

Unit R066: Market and Pitch a business proposal

Centre- assessed task 60 marks (60 UMS)

Assignment consists of developing a brand identity and promotional plan for their product proposal, developed in Unit R065. They will be able to pitch their product proposal to an external audience after completing a practice pitch, and complete a review of both their pitching skills and product proposal, using their learning from this qualification, self- assessment and feedback generated.

Examination Board :

OCR

Course Specification:

Specification code: J819 Enterprise and Marketing Level 1/2 Certificate

Qualification obtained:

Cambridge National Level 1 / 2 Enterprise and Marketing

Useful Reading Material:

Cambridge National Level 1/2 Enterprise and Marketing Student Textbook

Author: Tess Bayley, Leanna Oliver

ISBN: 9781510456761

Publisher: Hodder Education

 

Additional information

 

 

Key Stage 5

Park High School

Thistlecroft Gardens, Stanmore,
Middlesex, HA7 1PL

Headteacher:Mrs Colette O'Dwyer

Email:info@parkhighstanmore.org.uk

Phone:020 8952 2803

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