Media Studies
Welcome to the Media Studies Department
"The media intervene; they provide us with selective versions of the world, rather than direct access to it" - David Buckingham
Acting Head of Department:
Mrs Steinhof
e-mail: gsteinhof.310@parkhighstanmore.org.uk
Introduction
Media Studies aims to develop students into CRITICAL consumers and ANALYTICAL appraisers of media texts, and to equip them with knowledge about Media Institutions and Audiences, with focus on some of the biggest industries in our Western world.
Media Studies also aims to develop students into INFORMED PRODUCERS of a range of media texts: print – eg. film posters and adverts, and developing Photography skills and using Photoshop - and audio-visual – eg. filming and editing skills using Premiere Pro).
Key Stage 3
Year 9
The year 9 course introduces students to the exciting study of the media at a time when understanding the media could not be more important. The course is wide-ranging and will introduce students to some important global conversations about the power of media companies and the ways in which audiences engage with a range of media texts and platforms. The course focuses on the key knowledge and skills, theoretical and practical, students will need should they want to Media Studies as a GCSE option in Year 10.
Autumn | Spring | Summer |
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Key concepts of Media Studies
Unit 1 The Film Industry: Power and Profit - Conglomerates, Franchises and the MCU Including the marketing of Black Panther
Production: Film poster
Unit 2 Print Advertising: In a digital world, why do brands still rely on Print adverts?
Production: Print advert design |
Unit 3 Music Industry: Promoting the Star Persona via Music Videos, websites & social media?
Production: Designing a music artist’s website
Unit 4 Newspaper Industry
Production: Building a front page (Trip to The Guardian if running) |
Unit 5 TV Industry and TV Crime Drama
Unit 6 Responding to a practical brief Applying knowledge & understanding of the theoretical framework?to?research, plan & produce linked media texts in response to a specific brief and with a specific target audience.? (Audio-Visual and Print)? |
KS4 Assessment:
All students who follow this course will be set home-learning weekly.?
Regular quizzing to support learning, fluency in the taught concepts and long-term retention.
Knowledge Tests and Extended Responses for each unit.
Wider reading is always useful either from the booklets, the websites offered, the textbook or as directed by their classroom teacher.
In the Summer Term, each student will sit a formal, internal exam which will cover all elements taught throughout the course.? Appropriate preparation and revision should be taken seriously with sufficient planning and organisation to ensure each student fulfils their potential.
Useful Websites:
The Media Insider YouTube Channel: https://www.youtube.com/channel/UCGXfqzVEZr0XaZLWG3_HniA
BBC Bitesize Media (KS3):
Key Stage 4
Year 10
Autumn | Spring | Summer |
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Component 1 section A: Advertising Quality Street /This Girl Can
Component 1 section A: Magazines Set texts:
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Component 1 sections A & B: James Bond evolution and set posters (Man with the Golden Gun / Spectre)
Component 1 section A: Newspaper Industry Front pages Guardian & Sun The Sun paper + website Component 1 sections A + B
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Component 2 section A: TV Crime Drama
Component 3 (Non-examined assessment = coursework) Students respond to a brief set by Eduqas. Students undertake some research and planning, constructing representation in relation to their intended audience. They then complete the production work, applying knowledge and understanding of the theoretical framework to be successful in your production work for a specific target audience.? |
KS4 Assessment:
All students who follow this course will be given home learning weekly. In order to support students with their on-going learning, there will be frequent quizzes and short tests in lessons; students should also self-quiz regularly as home-learning to avoid the pitfalls of ‘cramming’ at the end of the course.
Wider reading is always useful either from the websites offered, the text book or as directed by their classroom teacher.
In the Summer Term, each student will sit an internal exam which will consist of all elements taught throughout the course. Appropriate preparation in the form of revision should be taken seriously with sufficient planning and organisation to ensure each student fulfils their potential.
30% of the final grade will be awarded for the students’ Non-Examined Assessment (NEA, or coursework) and this will be completed in the Summer Term (year 10).
Year 11
Autumn | Spring | Summer |
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Complete the NEA Music Videos & Online? Component 2 section B?
Set texts: Historical: TLC’s Waterfalls Taylor Swift’s Bad Blood? Pharrell Williams’ Freedom? Evolution of music videos & rise and impact of MTV? Codes and Conventions of music videos Construction of the star text Representations of gender and ethnicity in music videos Analysis of set music videos (contemporary and historical)
Music industry Analysis audience and industry, media contexts and online media (artists’ websites and use of digital convergence)
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Component One Section B: Analysis audience and industry and media contexts Set products: Video games Fortnite (2016) Industry context, game and franchise overview Epic Games as institution Social and cultural contexts Gameplay and appeal Audiences Funding and revenue / Profit models Impact of new technology and convergence Global reach Regulation and PEGI Audience: historical and political contexts, moral panics Targeting the audience Appeal of the genre; multi-stranded narratives Active / Passive audience – debate ?--------------------------------------- Radio: The Archers?? Component 1 Section B? ? Target audience, global audience, responses, fandom Historical, social, cultural contexts? BBC as institution; PSB v Commercial? Funding models and Licence fee? Production processes? Radio 4, scheduling and audience?- branding: identity and market share? Regulation?and Ofcom? Impact of technologies and convergence?-?iPlayer?and BBC?Sounds?- Consumption patterns?
Revision and Practice |
Revision and exam preparation |
All students who follow this course will be given home learning weekly.? In order to support students with their on-going learning, there will be frequent quizzes and short tests in lessons; students should also self-quiz regularly as home-learning to avoid the pitfalls of ‘cramming’ at the end of the course.
Wider reading is always useful either from the websites offered, the text book or as directed by their classroom teacher.
This is a linear course with terminal examination. An internal year 10 exam will be sat in the Summer term and a practice exam will be sat at the end of Term 1 in year 11.
In the Summer Term, each student will sit an internal exam which will consist of all elements taught throughout the course.? Appropriate preparation in the form of revision should be taken seriously with sufficient planning and organisation to ensure each student fulfils their potential.
Percentage of Coursework: 30%
Percentage Exam marks: 70%
Examination Board :
Course Specification:
Eduqas 603/1115/0 GCSE Media Studies
Qualification obtained:
GCSE Media Studies
Additional Information
Useful Websites
http://eduqas.co.uk/qualifications/media-studies/gcse/
http://www.bbc.co.uk/education/subjects/ztnygk7
http://parksgcsemedia.blogspot.co.uk
The Media Insider YouTube Channel:
https://www.youtube.com/channel/UCGXfqzVEZr0XaZLWG3_HniA/playlists?disable_polymer=1
Mrs Fisher’s YouTube Channel:
https://www.youtube.com/channel/UCUKrxp4BcJrGLzmqAhCjASg
GCSE Media Revision YouTube Channel:
https://www.youtube.com/channel/UCMRPNoiqV7NkTEohDJR6KQA
BBC News website: https://www.bbc.co.uk/news
Useful Reading Material
Textbook: GCSE Media Studies, Hayley Sheard, Illuminate Publishing,
ISBN:?978-1-911208-48-8
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